Why UXTesting’s Solution is Better Than Video Conferencing Tools To Conduct UX Research

Organizations worldwide have continued to make the shift towards remote work. Pandemic or not, it is safe to assume that for many of us, this shift could permanently change the way we work. With many remote working platforms up and coming, the digital transformation seems growing more rapidly than ever. As stated by Forbes: “70% of companies either have a digital transformation strategy in place or are working on one.” Organizations are shifting their tools from offline to online, needless to say also affecting the way we conduct UX research. This article provides useful insights and comparisons on ways to conduct UX research, specifically looking into tools to conduct remote user testings. The comparison is taking a closer look at video conferencing tools versus UXTesting’s solution software.

Image 1: UXTesting’s Solution Software



The Need for Organization to Conduct Remote User Testing

Remote user testing allows organizations to understand how real people, their target users, interact with their website, prototype, app, or other digital product. It uncovers deeper insights and their pain points while using the product. At UXTesting, we provide user insight solutions for organizations to understand the user’s behavior. With our platform, it is easy and efficient to gather actionable data about your users to help you improve User Experience (UX). Recently, we launched a new solution to our platform that allows you to both self-test and conduct live sessions to perform user testings. We have listed several benefits for you on why UXTesting’s solution is the right tool to get the most out of your remote user testings. 

1. UXTesting is Built for Uncovering Insights
There are various video conferencing tools available, from Zoom, Google Meet/Hangouts to Skype. Both video conferencing tools are easy-to-use for conducting any remote meeting. While the majority of these tools allow recording your remote meeting, real-time messaging, and screen sharing, these conferencing tools were built with the purpose to conduct online meetings. From business meetings, webinars, to online events, these conferencing tools are a great way to shift from offline to online. However, UXTesting’s Solution is built to uncover insights. Our platform is built to conduct remote user testing whether self-test or live sessions; it is equipped with all the features you need. It is much easier and reliable to grab the user insights by using our Artificial Intelligence (AI) technology such as emotion detection. Our emotion detection can help you to understand which specific moment users feel happy, sad, or other emotions during the testing session.

The key features of UXTesting’s solutions are listed below.

Image 2: Key features UXTesting’s User Insight Solution


2. Virtual Cloud User Testing Room for Team
Looking more at the specific benefits UXTestings provides, the first one is the virtual cloud user testing room for teams. With UXTesting’s platform, organizations will have their own virtual testing room, in which each participant can take on various roles during the live user testing process. Firstly, as a moderator, you can guide the entire user testing flow, send messages to testers in real-time, and ask questions you need. Secondly, the observer can support the moderator by monitoring the live test behind the screen and taking notes where needed. Lastly, organizations can invite testers by simply sending them URL or QR code.

Image 3: Virtual Cloud User Testing Room
3. All In One: Task and Survey
During any user testing, you have the option to add specific tasks and surveys. There is no need to send surveys via other 3rd party services to send surveys. UXTesting’s platform features built-in customized surveys and usability survey templates to fasten your UX research process. This does not only make the testing process easier and efficient but is also more reliable as you do not need to worry that the testers will be influenced by seeing all the tasks beforehand. During the testing session, you can simply click a button and send the integrated task instructions to testers in real-time.

Moreover, the System Usability Scale (SUS) or Net Promoter Score (NPS) is built as a template on the platform that enables you to use the industry standard to understand the usability of your products.

Image 4: Tasks Survey
4. Analyze the Data Collaboratively 
After you conducted your user testings, the audio and device recordings, both on-screen and front camera will be automatically saved to your enterprise's account at the UXTesting platform. From there you can analyze the data collaboratively with your team members in a convenient manner. You can take notes, use time-stamps, issue reports, and is also integrated with Slack to make collaboration even more hassle-free. 

5. Synthesize Data and Report to Stakeholder Effectively
UXTesting’s platform also allows you to display the data results and synthesize them into summarized reports. This will ensure data-driven and validated design decisions. From qualitative to quantitative data, everything can be downloaded into a single report in just one click. You also have the possibility to export the raw data for further internal analysis.

Image 5: Report


This article provides useful information on why UXTesting’s solution is easier, efficient, and more reliable than video conferencing tools in conducting remote user testing. When done correctly, remote user testing allows you to conduct testing in a cost-effective manner and give your company a competitive advantage to build better products, easily solve your user’s pain points, and create better experiences.

Feel free to contact us if you have any questions or would like to schedule a demo with us at service@uxtesting.io.


References
https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/#5da673e63bf3



Authors

UXTesting
Official
Yang Mei Asscheman
Marketing Manager at UXTesting