Hi, I’m Aldrich, CEO & co-founder of UXTesting. I’m proud to say that UXTesting is the first all Taiwanese team that has joined the Techstars family.
We were very lucky to be given a place in Techstars in October 2015. Starting from November, we embarked on our three-and-half-month journey to the accelerator. I hope to share what I learned from Techstars so that other teams from Taiwan and Asia could better understand what Techstars is like. Here were the seven lessons I learned:
Lesson #1: What it means to have a mentor In the first two weeks, Techstars arranged 40 mentor meetings for each team. Each team would only have 20-30 minutes for a mentor. We had to articulate our product, and where we needed help, to each mentor so that mentors would know whom to connect us with and what they could offer. Because we had such a short time, being prepared was extremely important. Before each meeting, we searched for our mentors' background on LinkedIn, AngelList, Crunchbase, etc. By doing so, we could prepare a series of specific questions for each mentor so that we could get specific feedback. Specificity is crucial for startups because anyone can Google simple, general questions. After meetings, we forced ourselves to summarize each meeting and send emails to influencers recommended by mentors within 24 hours. We benefited a lot by following up closely with them. From all of this, the demographic of our website has completely changed, and we have successfully contacted giant enterprises -- all thanks to helps from these wonderful mentors.
Lesson #2: the best resource in Techstars There were many perks to being in Techstars, including: free resources like mail listing service, server space, accounting services, discounts to many things, people were extremely helpful. Our network expanded pretty quickly because people were eager to connect us with their network. This altruistic networking helped us connect with key people and decision makers in many companies. At the same time, Techstars provided us lots of documents for reference which included examples of contracts, financial statements, and slides of famous speakers. All of these resources were the basics of being in Techstars. What's more important was the mentality lied behind it, which was how you made use of all of this information. Simply put, these resources would not be resources if we didn't know how to make use of it. What I learned was that the best way to learn was by asking. Being proactive and interacting with other people in Techstars was often the moments where we discovered new ideas.
Lesson #3: How important is company culture? The first Techstars code of conduct was to #givefirst. At first, I thought it was only a slogan to make us devote more time and effort. This all changed one day during a marketing & sales meeting. People from other Techstars teams asked me if they could help in any way. Not fully understanding their sincerity at that time, I randomly said that our blog didn't have enough traffic. To my surprise, from that point forward, other teams actively shared our blogs and retweeted it. One week later, the traffic on our website literally rocketed. Frankly speaking, while in Taiwan, I didn't ask for any favors from others because everyone was doing their own thing. Nonetheless, from this point on, I was completely inspired by the idea and spirit of #givefirst. For the first time, I saw that it was possible to share in a business setting -- which wasn't the case where I grew up. In fact, this mindset creates a much-needed culture of reciprocity. I began offering help and happily gave suggestions and ideas to others. Our whole team and the Techstars environment become overwhelmingly more positive, passionate and encouraging because of an idea of sharing.
Another vivid memory was when David Cohen (co-founder of Techstars) visited us in San Antonio, and I was about to take on the position of CEO in the company. When I was a COO, I cared a lot about numbers, deposits in the bank, how many customers I visited, etc. Undoubtedly, the shift of the position stressed me out because I had to shift my focus to the bigger picture of the company. Honestly, I had no clue how to cultivate a culture at the moment but I did think that culture was the backbone of a company and we couldn't live without it. David said something that I think is worth noting: he told us to write down what we, as a team, cherished and believed and never change stray from those beliefs. That way, when you scale as company and hire new employees, they will all share the same belief. #Givefirst hasn't been changed or doubted since Techstars was established, so the ecosystem consisted of people who believed in this mighty idea. Fun Fact: David is a master ping-pong player. I played him. I lost miserably.
Lesson #4: Embrace difference Coming from Asia, I was against drinking and close physical interactions (hugging, kissing, etc.). They were simply not things I felt natural doing. However, I found out that drinking was a great social behavior in the US, and it opened people up. I even began going to bars! Everything in moderation. What's more important, I enjoyed the atmosphere a lot. To change was difficult. I could have easily stuck to my old ways, and doing so would’ve caused me to miss out on some amazing memories. Baby steps. On the last day of the program, two founders were celebrating and having a great time. They tried to hug me, kiss me, and anyway you could think of to showcase friendliness. I was not used to it, but I was touched by their sincerity and wholeheartedness. (Ryan, I promised that we were strangers no more. Jordan, I love you too.) I was grateful for them liking me and showing us love. After all of these hugs, I consider myself an expert hugger as well ;).
Lesson #5: Try at least a hundred times You should constantly be testing and evaluating your ideas. Why? Because ideas were worthless, and only execution matters. When I asked a mentor if our product was suitable for using AdWords, he replied with me, "Have you tried it? I don’t know the answer but you should try it so that we could discuss the result and come up with a new strategy." I used to search for information and refer to other’s opinions but I seldom acted on an idea. Consequently, I stagnated myself and lost many opportunities. Proper education tells us not to fail or make mistakes. This is dead wrong. In reality, failure is an inevitable part of life. Life is such a variable, and constantly changing, thing that if you didn't fail, you would never experience it to the fullest. That's what I learned from startups. The moment when you truly fail is when you give up trying.
Lesson #6: Teamwork During Techstars, everyone's schedule was always packed. We had so much to learn and, as a company, so much to do in order to expand. Needless to say, delegation became a necessary skill: who was going to assist in searching for information, who was going to attend the next mentor meeting, who was going to develop the product, who was going to follow up that email sent 22 hours ago, etc. To be fair, I was terrible at distributing work. Nonetheless, I was lucky enough to have a group of trustworthy teammates that saved my butt. It’s an incredibly comforting feeling know that no matter what happened, I always had a team to support me. During my days in startups, I had come to believe that people were the most important part of any company. Skills usually come in second. The term "teamwork" transcended its literal meaning.
Lesson #7: The importance of health -- both physically and mentally Days in Techstars were hectic. Meetings after meetings were really a nightmare, but then again, that's why it is called accelerator. I was told to learn a sport and exercise routinely, as it would help relieve stress. Did it work? A resounding, “YES!” It was also nice to sometimes just step away from work -- just to clear your head. There was a ping pong table in our office and it became the place for hanging out, naturally. If you wanted to know someone in the office, you would just ask them to play a game of ping pong. On top of that, Techstars arranged an assortment of activities on the weekend. We played paintball, went to a shooting range, played basketball with co-founders, etc. Needless to say, it was awesome, and wholly necessary for my mental health. Before, I didn't take care too much about my health, but after realizing its importance, I wanted to address this notion by sharing it with as many people as possible. Both mental and physical health are multipliers. If they are both at zero, then everything else in life is zero.
Learning these lessons, meeting incredible human beings, and becoming a better one myself -- these three months in Techstars has been epic. I want to give a special thank you to the Managing Director and Manager of Techstars Cloud, Blake and Kara, respectively. I’d also like to thank our lead mentors, Nick and Magaly, and everyone else that has helped us in any way!